Cash Back
Ridley’s Cash Back Offers for CPG Brands
Ridley’s Cash Back Offers give CPG brands a performance-driven way to connect with shoppers at the moment they are ready to buy. Through integrated placement on Ridley’s app and website, your offers become visible in the digital paths shoppers take before purchase.
Ridley’s Cash Back Offers for CPG Brands
What Cash Back Offers Are
What Cash Back Offers Are
A Cash Back Offer is a promotional incentive that shoppers activate on Ridley’s app or website prior to purchase. Once activated, shoppers buy the qualifying product(s) at Ridley’s. After purchase validation, the agreed cash back amount is credited to the shopper’s digital wallet. This structure places your brand directly in the shopper journey at the point of decision and drives measurable purchase behavior.
How Cash Back Offers Work
Create the Offer
Define the cash back value, eligible products, campaign period, and retailer placement.
Publish With Ridley’s
Ridley’s publishes your Cash Back Offer on its app, website, and digital communications.
Shoppers Activate Offers
Shoppers browse Ridley’s digital properties, see your offer, and activate it prior to purchase.
Purchase and Validation
Shoppers buy the eligible products at Ridley’s. After purchase validation, cash back rewards are issued.
Measure and Optimize
Brands access redemption data and performance insights to refine future campaigns.
Benefits of Cash Back Offers
Boost Awareness at Key Moments
Ridley’s places your offers where shoppers are actively making purchase decisions, increasing visibility beyond traditional shelf presence.
Drive Trial and Repeat Purchases
By rewarding purchase behavior with cash back, brands can convert consideration into action, encouraging both initial trial and repeat purchase behavior.
Performance-Based Cost Model
With a pay-per-sale structure, brands pay only for offers that result in verified purchases, aligning promotional spend with actual sales outcomes.
Actionable Shopper Insights
Campaign analytics provide visibility on redemptions, acquisition of new shoppers, repeat purchase rates, and overall campaign ROI, enabling data-driven optimization.
Benefits of Cash Back Offers
What You Can Track
What You Can Track
- Redemptions by offer and time period
- New shopper acquisition for your brand
- Repeat purchase behavior
- Campaign-level ROI
- Retailer performance comparisons
Next Steps for Brands
Ridley’s Cash Back Offers provide a direct path to digital shopper engagement with measurable outcomes. To launch your next campaign:
- Define eligible SKUs and incentive levels
- Confirm placement on Ridley’s digital platforms
- Submit campaign details for activation
- Monitor performance and adjust strategy
Contact Ridley’s Brand Partnerships team to begin campaign setup.
Next Steps for Brands